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Overview
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Rules and Regulation
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A new competition that is a combination of Research Methods and Community Service; Show us your next great research idea by focusing on your community. How can you improve your community? Conduct a research project that demonstrates your intellectual and critical thinking capabilities. Come up with a creative and effective plan of action to serve a need.
Procedures:
b. Include a Title Page with the campaign name, competitor MIST IDs, and name of this competition.
c. Include an abstract (max. 250 words), Table of Contents, and Bibliography.
d. Include a description of the campaign goals (written as SMART goals), a campaign calendar or
timeline, an ideal funder profile/targeted funder personas section, and a marketing plan.
e. Describe the implementation strategy which includes a social media and community engagement
plan. Paid social media promotions are not permitted.
f. Optional: The campaign plan may also include digital and physical collateral (ie. pamphlets, stickers,
infographics), screenshots of digital campaigns and engagement, and plans for different marketing
mediums other than the one selected in the implementation strategy.
- Competitors will create and implement a 1) campaign plan and a 2) crowdfunding site to raise funds, support, and awareness for an Islamic Relief USA project to be released on the IRUSA website as well as the GetMISTified website. The IRUSA website for 2022 can be found here.
- The campaign plan must:
b. Include a Title Page with the campaign name, competitor MIST IDs, and name of this competition.
c. Include an abstract (max. 250 words), Table of Contents, and Bibliography.
d. Include a description of the campaign goals (written as SMART goals), a campaign calendar or
timeline, an ideal funder profile/targeted funder personas section, and a marketing plan.
e. Describe the implementation strategy which includes a social media and community engagement
plan. Paid social media promotions are not permitted.
f. Optional: The campaign plan may also include digital and physical collateral (ie. pamphlets, stickers,
infographics), screenshots of digital campaigns and engagement, and plans for different marketing
mediums other than the one selected in the implementation strategy.
- The content of the crowdfunding site should identify the problem, and describe Islamic Relief’s solution, an explanation of the crowdfunding campaign, and any giving incentives the competitors plan to implement.
- Competitors must also prepare a five (5) - seven (7) minute presentation for judges. The presentation must focus on what the competitors have learned about the issue at hand, Islamic Relief’s intervention, and also what they learned about crowdfunding and community engagement. They may present recommendations to Islamic Relief for how they may better engage in humanitarian digital crowdfunding efforts based on their findings.
- Optional: Students are encouraged to use marketing analytics to supplement their presentation. Any analytics students include that provide valuable inferences will be given one (1) bonus point. Examples: Conversion Rate, Marketing ROI (if applicable), Average Lead Close Rate and Impression/Reach Rates.
- Students will be allotted five (5) - seven (7) minutes to present and then will field questions from the judges. Not all students are required to participate in speaking during the presentation, but all registered students must be present to answer questions about their participation in the project.
- All submissions must be labeled with the MIST ID ONLY. If the competitors’ name appears anywhere on the submission, points will be deducted.
